Loyco x Mews guide
This document is an addition to the Loyalty+ guide. This guide contains specifications and additional information about the "Mews" integration.
For print, click: "cmd" (Mac) / "ctrl" (Windows), "p", "print"
For PDF, click: "cmd" (Mac) / "ctrl" (Windows), "p", "pdf", "save as PDF"
Content
1. Intro
2. Reception perspective
2.1. Identify members in Mews
2.2. Access Member Insight
2.3. Invite guests as members
2.4. Autoinvite
2.5. Apply member rates for walk-in, phone or email reservations
2.6. Switch rate group (between member and standard rates)
3. Guest perspective in booking engine
3.1. Booking engine
4. Setup guide
4.1. Adding loyalty points as external payment.
4.2. Create Loyalty Products
4.2. Create Member Rates
4.2. Create Member Vouchers
4.2. Create Member Booking Engine
5. Order Loyco x Mews module
6. FAQ
1. Intro
Mews is a PMS designed to simplify and automate tasks and operations for hotels. The PMS unifies everything from booking engine to revenue management, enabling staff in all departments to spend their time on revenue-generating activities.
The integration with Loyco further simplifies building and rewarding loyalty for hotels using Mews.
2.1. Identify members in Mews
2.1.2. View the "Loyalty member" icon on the "Reservation overview report", included in "Arrivals", "Departures", "Stayovers" and "Staying" tab.
2.1.3. Clicking on "details" allows the receptionist to access more details about the guest, including their membership status.
2.1.4. Clicking the guest name allowing the receptionist to access use of bonus points.
2.1. Identify members in Mews
2.1.4. View the "Loyalty member" icon on the guest profile overview.
2.1.5. Access the "Loyalty tab" to see details such as members' bonus points, tier level, and membership number (which is always the guest's phone number). Additionally, explore further information, utilize bonus points, and access member benefits in "Member Insight" from URL.
2.2. Access Member Insight for details and utilize bonus for partial payment.
2.2.1. Receptionists can access additional member details by clicking the URL provided in the Loyalty tab within Mews. This action opens "Member Insight" and automatically conducts a search based on the number in the customer card.
2.2.2. Below are steps for viewing and using bonus as partial payment on behalf of members.
2.2.2.1. Check if the member has "available bonus" (highlighted in red in the left screen).
2.2.2.2. Enter the desired amount the member wants to spend as partial payment (the sum is automatically deducted, and the released bonus is displayed on the right screen with the top text stating "Bonus amount of NOK 100,00 used").
2.2.2.3. The deducted sum is automatically marked as "Loyalty points" (back) in Mews and will appear as a discount on the guest's receipt.
2.3. Invite guests as members
2.3.3. Guests will receive an SMS to verify their membership and become eligible for member benefits.
2.3.3.1 Grand Hotel Member is a demo location; SMS, consent page, and member profile will be customized for each hotel.
2.3.3.2. Personal information entered in Mews is automatically transferred to the member profile. Members can view their profile, gift cards, offers, bonuses and membership benefits.
2.3.4. Guests are now officially members, as depicted in the screenshot from section 2.1.5.
2.5. Apply member rates for walk-in, phone or email reservations
2.5.1. For accurate member benefits with walk-in, phone, or email bookings, receptionists can select "Loyco member" as "Public voucher" and "Rate" to automatically apply the chosen instant member discount of 5%, 10%, or any other specified amount.
2.5.2.1. Receptionist choose dates and checks availability.
2.5.2.2. The receptionist verifies if the guest is a member. If so, they apply the member discount. If not, the receptionist can offer the guest the option to become a member to receive the instant discount and other member benefits, following the process outlined in section 2.3.
2.5.2. The member rate setup is detailed at the bottom of this guide.
The member rates will appear regardless if the guest is a member. In order to book with member prices, click the blue plus-sign under the member rate.
It is also possible to book with the Loyco Member (Voucher). This can also be relevant if you wish to add an additional voucher for members. Add the voucher in the public voucher field. Since the member voucher and the member rate belong to the same rate group, they will appear as options in a drop-down-list. You will also get the option to choose the minimum and maximum rate of the two.
2.6. Switch rate group (between member and standard rates)
2.6.1. If a member has booked at the standard rate or a non-member has booked at the member price, the receptionist can verify their member status and adjust the rate according to the program's standards.
2.6.2.1. Click "Pricing" and check "Loyalty member icon" next to guest name.
If the default payment is set to 24 hours upon arrival, it could be a routine to check bookings two days before.
2.6. Switch rate group (between member and standard rates)
2.6.2.2. Change rate under "Change rate".
2.6.2.3. In the "Change rate" window, set the rate to "Loyco Member" and make sure to uncheck the box for "Keep old price". When the desired rate is set, click "OK". If a non-member has used the member booking engine without confirming their membership, set the rate to "fully flexible" which is the base rate.
3.1.1. Members can access exclusive benefits through the booking engine, allowing them to book and receive instant discounts and other perks.
3.1.2. The booking process can be tailored to integrate member benefits, visible to receptionists at check-in. For tiered memberships, consider deploying separate booking engines for each level, accessible through member profiles.
3.1. Booking engine
3.1.8. Step 5: Member Discount: "Join Grand Hotel Member and save 10%" appears on the order summary with a 10% discount. Adjust settings to switch between a nightly or one-time discount.
4.2. Create Loyalty Products
To activate instant benefits in the booking engine, enable loyalty products with the desired member perks. We recommend combining instant, convenience, and revisit benefits. More details in our program strategy.
Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨🏫
4.3. Create Member Rates
To simplify how receptionists adjust guest pricing based on membership level, utilize member rate codes. These codes can also be publicly applied in the booking engine. However, be aware that combining rate codes and products may result in double benefits for guests.
Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨🏫
Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨🏫
5. Order the Loyco x Mews module
6. FAQ
This FAQ contains general questions guests or customers may have as a member of your loyalty program.
What is bonus?
Bonus is an amount of money that is earned as a percentage of purchases in locations that are associated with the bonus program, for example your company or partners. The amount is not transferred to the member's account, but collected on "Loyco Member Profile", where it is available for your next purchase. Bonus can be used as full or partial payment for a new purchase where the bonus has been earned.
How to redeem bonus?
Members of the loyalty program can redeem the bonus through their member profile, or employees can do it on behalf of members through ex. Mews and Loyco Member Insight (LMI).
How long is the bonus valid?
The bonus expires automatically the following year at the turn of the year. This means that the bonus lasts for a minimum of 1 year and a maximum of 2 years, depending on when in the year the bonus was earned.
How to redeem gift cards?
Members of the loyalty program can redeem gift cards using their member profile.
What are offers?
Offers are a member benefit that the administrator of the loyalty program can activate via the dashboard. An offer is often an advantage of value and not sum, such as "free shipping", "free sample", "free surprise" and the like. In the same way as gift cards, offers can be set for one-off use or repeated use per unique offer. The offer can also be made available to all members, specific membership levels or segments. The settings upon creation will automatically show the offers to the members who meet the criteria.
What is my page/member profile?
My page is members' overview of benefits, bonuses, gift cards and offers. My page also contains copies of receipts, profile information, consents and access to member support
How are purchases registered?
The loyalty program is integrated with Mews and automatically records purchases made by new and existing members.
How does member support work?
Members can create a support case via their own My Page. The support case ends up automatically in the dashboard and is answered by an administrator or Loyco support.
How do I contact Loyco Support?
Telephone: +47 40 42 42 00
Email: support@loyco.no