Loyco x Mews guide

This document is an addition to the Loyalty+ guide. This guide contains specifications and additional information about the "Mews" integration.

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1. Intro

Mews is a PMS designed to simplify and automate tasks and operations for hotels. The PMS unifies everything from booking engine to revenue management, enabling staff in all departments to spend their time on revenue-generating activities.

The integration with Loyco further simplifies building and rewarding loyalty for hotels using Mews.

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2. Reception perspective

2.1. Identify members in Mews

Confirmed members are identified by a star icon throughout Mews PMS. Hover over the star to view "Loyalty member" status.

2.1.1 To view today's arrivals, open "Reservation overview"

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2.1. Identify members in Mews

2.1.2. View the "Loyalty member" icon on the "Reservation overview report", included in "Arrivals", "Departures", "Stayovers" and "Staying" tab.  
2.1.3. Clicking on "details" allows the receptionist to access more details about the guest, including their membership status.
2.1.4. Clicking the guest name allowing the receptionist to access use of bonus points. 

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2.1. Identify members in Mews

2.1.4. View the "Loyalty member" icon on the guest profile overview. 
2.1.5. Access the "Loyalty tab" to see details such as members' bonus points, tier level, and membership number (which is always the guest's phone number). Additionally, explore further information, utilize bonus points, and access member benefits in "Member Insight" from URL.

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2.2. Access Member Insight for details and utilize bonus for partial payment.

2.2.1. Receptionists can access additional member details by clicking the URL provided in the Loyalty tab within Mews. This action opens "Member Insight" and automatically conducts a search based on the number in the customer card.

2.2.2. Below are steps for viewing and using bonus as partial payment on behalf of members.
2.2.2.1. Check if the member has "available bonus" (highlighted in red in the left screen).
2.2.2.2. Enter the desired amount the member wants to spend as partial payment (the sum is automatically deducted, and the released bonus is displayed on the right screen with the top text stating "Bonus amount of NOK 100,00 used").
2.2.2.3. The deducted sum is automatically marked as "Loyalty points" (back) in Mews and will appear as a discount on the guest's receipt. 

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2.2. Access Member Insight for details and utilize bonus for partial payment.

2.2.3. Bonus is automatically included in billing and labeled as "external payment" in the billing overview.

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2.3. Invite guests as members

2.3.1. If the member lacks the "Loyalty member" icon, receptionists can invite them as a member from PMS. 
2.3.2.1. Step 1: Click "+" marked in red in picture below. 

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2.3. Invite guests as members

2.3.2.2. Step 2: This opens "Loyalty membership", and receptionist choose the loyalty program.
2.3.2.3. Step 3: Receptionist add "guest's phone number" to "Membership number". 
2.3.2.4. Step 4: Receptionist click "save".

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2.3. Invite guests as members

2.3.3. Guests will receive an SMS to verify their membership and become eligible for member benefits.
2.3.3.1 Grand Hotel Member is a demo location; SMS, consent page, and member profile will be customized for each hotel.
2.3.3.2. Personal information entered in Mews is automatically transferred to the member profile. Members can view their profile, gift cards, offers, bonuses and membership benefits. 
2.3.4. Guests are now officially members, as depicted in the screenshot from section 2.1.5.

2.4. Autoinvite

2.4.1. Kindly note that the Loyalty program also automatically sends personalized invitations to join, converting both OTA bookings and direct bookings into memberships.

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2.5. Apply member rates for walk-in, phone or email reservations

2.5.1. For accurate member benefits with walk-in, phone, or email bookings, receptionists can select "Loyco member" as "Public voucher" and "Rate" to automatically apply the chosen instant member discount of 5%, 10%, or any other specified amount.

2.5.2.1. Receptionist choose dates and checks availability. 
2.5.2.2. The receptionist verifies if the guest is a member. If so, they apply the member discount. If not, the receptionist can offer the guest the option to become a member to receive the instant discount and other member benefits, following the process outlined in section 2.3.

2.5.2. The member rate setup is detailed at the bottom of this guide.

The member rates will appear regardless if the guest is a member. In order to book with member prices, click the blue plus-sign under the member rate.

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It is also possible to book with the Loyco Member (Voucher). This can also be relevant if you wish to add an additional voucher for members. Add the voucher in the public voucher field. Since the member voucher and the member rate belong to the same rate group, they will appear as options in a drop-down-list. You will also get the option to choose the minimum and maximum rate of the two. 

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2.5. Apply member rates for walk-in, phone or email reservations

2.5.3. During the third and final step of creating a new reservation, the receptionist can review the rate, whether it's a member rate or standard rate, before booking the accommodation.

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2.6. Switch rate group (between member and standard rates)

2.6.1. If a member has booked at the standard rate or a non-member has booked at the member price, the receptionist can verify their member status and adjust the rate according to the program's standards.
2.6.2.1. Click "Pricing" and check "Loyalty member icon" next to guest name.

If the default payment is set to 24 hours upon arrival, it could be a routine to check bookings two days before.  

Loyco


2.6. Switch rate group (between member and standard rates)

2.6.2.2. Change rate under "Change rate".
2.6.2.3. In the "Change rate" window, set the rate to "Loyco Member" and make sure to uncheck the box for "Keep old price". When the desired rate is set, click "OK". If a non-member has used the member booking engine without confirming their membership, set the rate to "fully flexible" which is the base rate.

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2.6. Switch rate group (between member and standard rates)

2.6.2.4. View the new rate. Further, the price is changed from £285 to £270. 

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3. Guest perspective in booking engine

3.1. Booking engine


3.1.1. Members can access exclusive benefits through the booking engine, allowing them to book and receive instant discounts and other perks.
3.1.2. The booking process can be tailored to integrate member benefits, visible to receptionists at check-in. For tiered memberships, consider deploying separate booking engines for each level, accessible through member profiles.

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3.1. Booking engine

3.1.3. Step 1: Guests choose dates of the stay in Mews booking engine. 
3.1.4. Choose between dark or light mode for the booking engine.

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3.1. Booking engine

3.1.5. Step 2: Guest choose the room type.

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3.1. Booking engine

3.1.6. Step 3: When guests add the "Join Grand Hotel Member and save 10%" product, they automatically receive a 10% discount on the accommodation. This discount can be applied solely to accommodations or extended to other bookable services. 

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3.1. Booking engine

3.1.7. Step 4: Guests/members will see a 10% discount applied directly to the nightly rate.
 
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3.1. Booking engine

3.1.8. Step 5: Member Discount: "Join Grand Hotel Member and save 10%" appears on the order summary with a 10% discount. Adjust settings to switch between a nightly or one-time discount.
 
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3.1. Booking engine

3.1.9. Upon completion of booking, guests receive an invitation to finalize their member profile. If guest is already a member, no SMS is sent.

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4. Setup guide

4.1. Adding loyalty points as external payment.

To allow members to pay with bonus points, you must add the loyalty program as an external payment method in Mews.

Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨‍🏫

Set up payment
Click "Property"
Set up payment
Click "Accounting configuration"
Set up payment
Make sure "Loyalty points" and "Bacs" is enabled.

4.2. Create Loyalty Products

To activate instant benefits in the booking engine, enable loyalty products with the desired member perks. We recommend combining instant, convenience, and revisit benefits. More details in our program strategy.

Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨‍🏫

Loyalty products
Click "Products"
Loyalty products
Click "+" icon to create a new bookable product
Loyalty products
Choose Name and Description
Loyalty products
Choose Category and where the product is available (Product options)
Loyalty products
For percentage discount, choose "Relative" pricing and your desired Percentage Value, and define when it applies, and for which products (night, additional services such as breakfast etc.)
Loyalty products
Add a relevant image
Loyalty products - Booking engine
View example of how the products is showed in the booking engine.
Loyalty products - Booking engine
When Guest/Member clicks "Add" to "Join Grand Hotel Member and save 10%", a 10% discount is added to the nightly price
Loyalty products - Booking engine
The Loyalty discount is visible on checkout page and product summary
Loyalty products - Booking engine
Guest insert personal details
Loyalty products - Booking engine
Member discount visible under details
Loyalty products - PMS
From check-in or check-out, receptionists can add or remove products from Guests. Adding the Loyalty product will give the guest 10% discount.
Loyalty products - PMS
For new reservations (e-mail, phone or drop-in), receptionists can choose the Loyalty product to enable member discount.


4.3. Create Member Rates

To simplify how receptionists adjust guest pricing based on membership level, utilize member rate codes. These codes can also be publicly applied in the booking engine. However, be aware that combining rate codes and products may result in double benefits for guests.

Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨‍🏫

Member rates
Click "Rates"
Member rates
Click "+" to create a new member rate
Member rates
Choose "Private" or "Public" (Public will be visible on booking engine).
Member rates
Add a Description and Save. Click "Pricing" to adjust the member rate from base rate.
Member rates - Price adjustment
Click Pencil, and add either Absolute adjustment or Relative adjustment. E.g., set the "Relatve adjustment" to -10.00% for a 10% discount. The adjustment is based on the base price. 
Member rates
Click "Booking engines" to connect the rates
Member rates
Click "+" to add a new booking engine, or choose an existing.
Member rates
If you also wish to add the base price to the members' booking engine, you can add the base rate to the "Rate mappings".
Member rates - Rate mapping
Choose the rate
Member rates - Rate mapping
Save
Member rates - Booking engine

See how member rates appear when the "Public" option is selected. Rates set to "Private" will not be displayed in the booking engine.

Member rates - PMS
View how receptionists can view and change member rates from PMS

4.4 Create Member Vouchers


Utilize the Loyalty dashboard to send exclusive member-only campaign vouchers through SMS or email.

Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨‍🏫

Loyalty vouchers
Click "Vouchers"
Loyalty vouchers
Click "+" to create a new Voucher
Loyalty vouchers
Choose Voucher period and unique campaign key. Click the "Booking engine" URL
Loyalty vouchers

The booking engine link comes preconfigured with the voucher code, ready to be embedded in loyalty emails, SMS, and other communications.

Loyalty vouchers
Members choose room
Loyalty vouchers
Members will see the voucher rate displayed.
Loyalty vouchers
Note that the "Join Grand Hotel Member and save 10%" loyalty product will apply an additional discount. Consider disabling this product during voucher campaigns to prevent overlapping discounts.
Member voucher
The receptionist can see public vouchers from PMS

4.5. Create Member Booking Engine
 
Create dedicated booking engines to offer exclusive rates, products, and benefits to members or specific tier levels. These unique engines can feature distinct rates and products, ensuring that when qualified members book through them, receptionists are notified.

Follow the instructions provided in the slideshow, with accompanying text for each image below. 👨‍🏫

Booking engine
Click "Services"
Booking engine
Click "+" and "Bookable service"
Booking engine
Add a name to the bookable service
Booking engine
Add a booking engine to the bookable service
Booking engine
Click "+" to add a new booking engine
Booking engine
Choose booking engine settings
Booking engine
Booking engine
The member booking engine can have different cancellation policies and / or different member benefits, according to their member level
Booking engine
Make sure that "Telephone" is required
Booking engine
Click "Preview" to view the booking engine
Booking engine - Preview
You might choose image or video to reflect their member level

5. Order the Loyco x Mews module


6. FAQ

This FAQ contains general questions guests or customers may have as a member of your loyalty program.

What is bonus?
Bonus is an amount of money that is earned as a percentage of purchases in locations that are associated with the bonus program, for example your company or partners. The amount is not transferred to the member's account, but collected on "Loyco Member Profile", where it is available for your next purchase. Bonus can be used as full or partial payment for a new purchase where the bonus has been earned.

How to redeem bonus?
Members of the loyalty program can redeem the bonus through their member profile, or employees can do it on behalf of members through ex. Mews and Loyco Member Insight (LMI). 

How long is the bonus valid?
The bonus expires automatically the following year at the turn of the year. This means that the bonus lasts for a minimum of 1 year and a maximum of 2 years, depending on when in the year the bonus was earned.

How to redeem gift cards?
Members of the loyalty program can redeem gift cards using their member profile.

What are offers?
Offers are a member benefit that the administrator of the loyalty program can activate via the dashboard. An offer is often an advantage of value and not sum, such as "free shipping", "free sample", "free surprise" and the like. In the same way as gift cards, offers can be set for one-off use or repeated use per unique offer. The offer can also be made available to all members, specific membership levels or segments. The settings upon creation will automatically show the offers to the members who meet the criteria.

What is my page/member profile?
My page is members' overview of benefits, bonuses, gift cards and offers. My page also contains copies of receipts, profile information, consents and access to member support

How are purchases registered?
The loyalty program is integrated with Mews and automatically records purchases made by new and existing members.

How does member support work?
Members can create a support case via their own My Page. The support case ends up automatically in the dashboard and is answered by an administrator or Loyco support.

How do I contact Loyco Support?
Telephone: +47 40 42 42 00
Email: support@loyco.no